Massive health gamification surge spurs stunning sector forecasts amid escalating use of apps and programs that entertain, challenge and financially reward good choices through game play
As technology and healthcare become increasingly intertwined, so too does …

You might be surprised to learn that recent research continues to suggest that people typically “give up” pursuing their New Year’s resolutions within the first month, with fully two-thirds of people abandoning these pursuits …

Let’s face it, life is better on the water. Luckily, one adventure-inducing app is making it super easy for everyone to enjoy on the water experiences: Boatsetter. This lifestyle and leisure-oriented app allows people everywhere …

A sweet swap: HealthyWage kicks off ‘Cash for Candy’ program allowing any individual in the U.S. to donate their excess, unwanted and unopened candy, get directly paid for it and, in doing so, support American …

A common saying among boat owners and enthusiasts is, “The two happiest days of someone’s life is the day they bought the boat, and the day they sold the boat.” While intended to be humorous, …

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Many regard television coverage as a publicity gold standard, and with good reason. The benefits are copious and undeniable. As with traditional and organic public relations, the results …

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Television brand integrations—the paradigm of paying a TV show, station or network to book airtime—is about seamlessly establishing the brand into the show through a timely, relevant and …

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In the public relations realm, paid media is coming of age as press outlets of every sort seek ways to drive revenue and curate compelling news content in …

Travel is back and in a big way. According to a new U.S. Travel Association report, for the first time since the start of the pandemic, travel spending ($100 billion) was 3% above 2019 levels …

First-to-market live e-retail video ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences
 
Even in a world where stunning …