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Many regard television coverage as a publicity gold standard, and with good reason. The benefits are copious and undeniable. As with traditional and organic public relations, the results …

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Television brand integrations—the paradigm of paying a TV show, station or network to book airtime—is about seamlessly establishing the brand into the show through a timely, relevant and …

Read adaptation  of this story on Forbes.com here.
In the public relations realm, paid media is coming of age as press outlets of every sort seek ways to drive revenue and curate compelling news content in …

Travel is back and in a big way. According to a new U.S. Travel Association report, for the first time since the start of the pandemic, travel spending ($100 billion) was 3% above 2019 levels …

First-to-market live e-retail video ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences
 
Even in a world where stunning …

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is …

Although studies show fully 73.6% of U.S. adults are deemed clinically overweight or obese, 58% confusingly consider themselves ‘about right’ or even underweight; Behavioral economics-based weight loss gamification company seeks to bridge that gap with …

It would be an understatement to say that the coronavirus pandemic has throttled the travel industry, but the luxury sector is resilient and coming back strong! As you plan safety-minded meanderings into and throughout the …

Resolution Readiness: Highly lucrative challenge offering $12,256 cash prize for successful weight-loss and/or weight maintenance as gamified ‘money motivation’ paradigm continues to proffer staggering payouts, with $6 million cash paid thus far in 2021, alone, …

Entrepreneurs making inspired strides to galvanize, empower & bolster underrepresented young Latino business owners; First annual October ‘LatinX Travel Summit’ convenes businesses and professionals in the fields of travel, music, tech, media, and health and …