Read adaptation  of this story on Newsweek.com here
Many regard television coverage as a publicity gold standard, and with good reason. The benefits are copious and undeniable. As with traditional and organic public relations, the results …

Summer is in full swing and this year it’s a sweltering one. Equally hot are some savvy solutions like these fab finds that can help make the rest of your season easier, more enjoyable and …

Read adaptation  of this story on RollingStone.com here.
Television brand integrations—the paradigm of paying a TV show, station or network to book airtime—is about seamlessly establishing the brand into the show through a timely, relevant and …

Read adaptation  of this story on Forbes.com here.
In the public relations realm, paid media is coming of age as press outlets of every sort seek ways to drive revenue and curate compelling news content in …

New Gallup findings from their latest annual global update determined, among other ominous results, that stress, sadness and worry have all inched higher worldwide—pushing Gallup’s Negative Experience Index to yet another new high.
Our career lives are certainly suffering …

Travel is back and in a big way. According to a new U.S. Travel Association report, for the first time since the start of the pandemic, travel spending ($100 billion) was 3% above 2019 levels …

 
“Out of Many One People.” This is Jamaica’s multiracial roots-driven national motto that is represented on the country’s Coat of Arms. It is this spirit of togetherness—of united “oneness” irrespective of race, class, religion age …

With last year’s estimate of Father’s Day spending forecasted at a record-high $20.1 billion by the National Retail Federation, one can only assume that fathers, husbands and sons will fare equally as well—if not better—this …

First-to-market live e-retail video ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences
 
Even in a world where stunning …

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is …