Americans are on the move—southeastward, apparently. According to a report by Visit Florida, the state’s official tourism planning source, an estimated 31.4 million domestic visitors (in person-trips) traveled to Florida during the second quarter of …

Some reports are indicating that, amid current economic conditions, holiday shopping is poised to happen much earlier this year—well ahead of the usual “Black Friday” and “Cyber Monday” bonanza in November. It seems that fall shopping has …

A common saying among boat owners and enthusiasts is, “The two happiest days of someone’s life is the day they bought the boat, and the day they sold the boat.” While intended to be humorous, …

It would be an understatement to say that the devastating spread of COVID-19, and industry’s collective reaction thereto, has prompted a seismic shift in how corporations are intending to operate in the post-pandemic era. One …

Read adaptation  of this story on Newsweek.com here
Many regard television coverage as a publicity gold standard, and with good reason. The benefits are copious and undeniable. As with traditional and organic public relations, the results …

Summer is in full swing and this year it’s a sweltering one. Equally hot are some savvy solutions like these fab finds that can help make the rest of your season easier, more enjoyable and …

Read adaptation  of this story on RollingStone.com here.
Television brand integrations—the paradigm of paying a TV show, station or network to book airtime—is about seamlessly establishing the brand into the show through a timely, relevant and …

Read adaptation  of this story on Forbes.com here.
In the public relations realm, paid media is coming of age as press outlets of every sort seek ways to drive revenue and curate compelling news content in …

New Gallup findings from their latest annual global update determined, among other ominous results, that stress, sadness and worry have all inched higher worldwide—pushing Gallup’s Negative Experience Index to yet another new high.
Our career lives are certainly suffering …

Travel is back and in a big way. According to a new U.S. Travel Association report, for the first time since the start of the pandemic, travel spending ($100 billion) was 3% above 2019 levels …