A sweet swap: HealthyWage kicks off ‘Cash for Candy’ program allowing any individual in the U.S. to donate their excess, unwanted and unopened candy, get directly paid for it and, in doing so, support American …

A common saying among boat owners and enthusiasts is, “The two happiest days of someone’s life is the day they bought the boat, and the day they sold the boat.” While intended to be humorous, …

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Many regard television coverage as a publicity gold standard, and with good reason. The benefits are copious and undeniable. As with traditional and organic public relations, the results …

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Television brand integrations—the paradigm of paying a TV show, station or network to book airtime—is about seamlessly establishing the brand into the show through a timely, relevant and …

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In the public relations realm, paid media is coming of age as press outlets of every sort seek ways to drive revenue and curate compelling news content in …

Travel is back and in a big way. According to a new U.S. Travel Association report, for the first time since the start of the pandemic, travel spending ($100 billion) was 3% above 2019 levels …

First-to-market live e-retail video ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences
 
Even in a world where stunning …

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is …

Although studies show fully 73.6% of U.S. adults are deemed clinically overweight or obese, 58% confusingly consider themselves ‘about right’ or even underweight; Behavioral economics-based weight loss gamification company seeks to bridge that gap with …

It would be an understatement to say that the coronavirus pandemic has throttled the travel industry, but the luxury sector is resilient and coming back strong! As you plan safety-minded meanderings into and throughout the …